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How to send unlimited mail merge emails from your Gmail account

This article will show you how to send virtually unlimited emails in Gmail. You can achieve this by connecting a third party SMTP service to your GMass account. Read on for more detail. You can also subscribe to our news leer for more helpful content like this.

For you to achieve this you need to have a Gmail account. With your Gmail account you can now register a GMass account. You will then connect your GMass account to any external SMTP server. With this set-up  your emails will be sent from the SMTP server you connected to to your GMass account and not from your Gmail account, although everything will look the normal way inside your Gmail account. This Means, each email message will still show up in your Sent Mail folder, and and your GMass account will still track replies, bounces, and every other thing that happens after you have sent an email campaign from your account.

With this set-up, you can:

  • Use the SMTP side setting with the Preview as Drafts feature to first create Drafts, and then send the Drafts with the SMTP server.
  • Choose SMTP sending per-campaign. That Means, you can selectively choose which campaigns are sent with the SMTP server and which are sent with your Gmail.
  • If you don’t want to set up your own SMTP account, you might be able to use our internal SMTP service. Now there is a process to request to use our SMTP service if you don’t want to set up your own.

Choosing an SMTP server

You have three choices to connect your GMass account to an SMTP server:

  1. If your email sending meets certain criteria, you can use my SMTP server, which is a high volume server with SendGrid. Your email sends must be either a) non-commercial in nature (like school groups, membership clubs, social causes, churches) or b) completely organically developed. So, your emails can be of a commercial nature if your list is completely organic. If that’s the case, you’re welcome to use the SMTP service I have with my SendGrid account.
  2. If your email does not match this criteria, or you just want to use your own SMTP service, then feel free to set up an account on your own with SendGrid, JangoSMTP, Mailjet, or any other SMTP service provider. Your company may even have its own SMTP server that you can use. In a future post, I’ll be analyzing the popular SMTP providers, also known as transactional email services, and explaining which ones I think are the best and worst. Once you set up an account with an SMTP service provider, you’ll have to configure the account in certain ways.
  3. If you’re technically inclined, you can set up your own SMTP server on your own server. If you’re running Linux, here’s how to set up an SMTP service from scratch on a Linux server.

Step 1: Set-up your SMTP service

Option A: Subscribe to an SMTP service

An SMTP server in simple terms is an email sending server. There are many well-known SMTP service providers, with fair pricing . Pricing for SMTP services range from free plans which let you send a few hundred emails per day to around $20 USD/month for thousands of emails per month. Each service has its own advantages and disadvantages, and you’re free to use any SMTP service you like.

Base on GMass testing, they have found that SendGrid and JangoSMTP are the two SMTP services that are most compatible with GMass, because of their flexibility in not requiring domain-based verification in order to start relaying email through them. This is especially important if you’re connecting a [email protected] GMass account to an SMTP service.

Option B: Build your own SMTP server

This option will save you the reccurent fee chaeed by these SMPT providers.

Step 2: Link your GMass account to the SMTP service

So now you have to Configure your GMass account so that it will send via an external SMTP server instead of your Google account.

  1. First, reload Gmail in your Chrome browser to make sure you have the latest version of GMass.
  2. Click Compose to launch a new window.
  3. Set the To field to [email protected]
  4. Set the Subject to the word set. Wait a second for the form to appear in the Message area.
  5. Enter the SMTP server, port, username, and password after the colons. If your server does not require authentication, set the Username to “noauth” (without the quotes) and leave the Password blank.
  6. Hit the GMass button. Do not hit the Send button.

GMass will then relay a test email through the server to yourself. If successful, the SMTP server will be set for your account and you will now see that setting appear in the Settings box.

To clear out the SMTP settings, set the Subject to “clear” and hit the GMass button. To view the SMTP setting currently on your account, set the Subject to “status” and hit the GMass button.

Step 3: Send email through the SMTP server

By now You will notice a new option in the GMass Settings box that allows you to set, on a per-campaign basis, whether the emails should be routed through the SMTP server for unlimited sending, or through your Google account, in which case you’d be subject to Gmail’s sending limits. This option will only appear if you have connected an SMTP account to your GMass account.

Configuring your SMTP service account

  1. GMass will connect without TLS/SSL to the SMTP server on the port of your choice. Most SMTP services allow you to connect on ports 25 and 2525 at a minimum.
  2. Ensure that open and click tracking are turned OFF with the SMTP server service. In fact, the SMTP server shouldn’t alter the message at all. It should just pass it through. This is because GMass will add the tracking for you if you set your tracking this way, and we don’t want the emails to be “double” tracked. Screenshot from SendGrid:
  3. Ensure there are no quota restrictions on your SMTP account, or if there are, that they are sufficient to handle your GMass campaigns.
  4. Check to see what Envelope From, also known as MAIL-FROM or RETURN-PATH address your SMTP service will use when relaying your email. Most transactional email services like SendGrid use a sendgrid.net domain by default, which makes it so you don’t necessarily have to alter your SPF records. Some SMTP services require domain verification, because the domain in your From Address will be the domain in the MAIL-FROM. Just be aware of this. You may need to alter your SPF, DKIM, and DMARC records.
  5. Ensure that Bounce Notifications are on. Set them to go to the From Address. This will allow GMass to process your bounces, just like normal. Not all SMTP services have this capability. SendGrid and JangoSMTP do. Mailgun and Mailjet do not. Screenshot from SendGrid:

About the author

Armstrong Uzoagwa

Armstrong Uzoagwa is the CEO and team lead at Liwox.
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