Digital marketing trends in 2021 will definitely be something to look forward to. This is because is a unique year indeed. The 2020 COVID-19 pandemic has affected many businesses in the way they operate. And from every indication, there is no more doubt that the Internet is fast becoming a most vital tool for marketing.
There is a greater degree of certainty that more and more people will stay home. this means that more products and services will move online while many employees will continue to work remotely or in a hybrid fashion.
Individuals and Organizations are realizing the importance of digital presence more than ever.
Most of us are curious and skeptical as to how the digital landscape of 2021 will look like. That is exactly why I wrote this article as a guide to help you launch your business and brand into marketing success and also to accelerate your digital marketing success this year 2021.
Build a Solid Online Presence
Much more people spend most of their time with social media than they do with television or even reading a newspaper.
The pandemic has forced more people indoors, increasing the time they spend online. This trend is making an online presence more crucial. Customer engagement and retention are also vital for digital marketing success on social media platforms.
To reach more people with messages about your products and services, you’re going to need a presence on the social media platforms used by your target audience. Depending on your particular niche or industry, these platforms will include Facebook, Twitter, Google+, LinkedIn and Instagram.
There is a need more than ever, to employ effective strategies to reach more customers, engage with fans, and increase website traffic that can translate to leads, and revenue. So you should be prepared to put more time and resources into your online presence and social media marketing strategies.
Two critical tips you need to have for success with social media are RELEVANCE and CONSISTENCY. Your postings should be relevant both to your audience’s interests and to the nature of the social media experience.
Remember that social media users are there to interact with friends, family, and those companies that they chose to interact with and not to be sold to. So you have to structure your posts to provide entertaining or informative content with genuine value to your audience and limit promotional messages about your company to about 30 percent of all posts.
Secondly, Consistency is also key to social media success. A consistent social presence is necessary provided you don’t become overbearing. A posting frequency of between 5 and 10 times per week on Facebook should do. On Twitter 5 times each day is OK, and for Google+ and LinkedIn once daily is fine. This is advised by leading social media experts.